September 14-15, 2017
The Mayflower Hotel in Washington, D.C.
Driving Customer Loyalty and Business Growth With Trust
Privacy & Security 2017 will explore the rapid escalation of security, privacy, and risk from the operational back office to a strategic, enterprise-level imperative — and key driver of digital business and customer trust.
Your consumers’ expectations of privacy and trust now go far beyond such basic questions as “Will you protect my personal information?” They demand a seamless, consistent experience of safety, security, and data privacy. They require trust — and the smartest enterprises are increasingly committed to trust as a core component of their value proposition and brand.
Yet, this commitment to trust is happening at the same time that threats to data security are rapidly proliferating — in number, variety, scale and sophistication. Established security techniques and technologies are buckling under the assault.
In fact, Forrester predicts that a Fortune 1000 company will disappear in 2017 — through bankruptcy, acquisition, or regulatory enforcement — because of a cyberattack.
To WIN in this new era requires new approaches:
First, security and risk must move from the back office to the forefront of corporate strategy. Security, privacy, and risk are no longer about managing exposure to the downside, but are now critical drivers of business success, customer loyalty, and revenue growth.
Second, new technologies, teams, and techniques are required to defeat the growing threats to enterprise data and security, while simultaneously delivering frictionless customer experiences that inspire trust.
Forrester’s Privacy And Security 2017 is designed to bring security and IT professionals together with business and strategy leaders to collaboratively leverage security and trust for future growth in this challenging and volatile environment.